EPIC calls for Privacy Investigation at Google
Data mining, deep searching, and other clever names are being developed for the process of looking into the "deep web" - the other 90% of the content stored and retrievable on the Internet. Of course, much of that information should not be retrievable by everyone.
So for those of us not ready to 'get over it' and concede that our information is an open book, EPIC has shot the first salvo at the largest of targets:
EPIC Petitions FTC to Investigate Google, Cloud Computing Services
EPIC has formally asked the Federal Trade Commission to open an investigation into Google's Cloud Computing Services -- including Gmail, Google Docs, and Picasa -- to determine "the adequacy of the privacy and security safeguards." The petition follows the recent report of a breach of Google Docs. EPIC cited the growing dependence of American consumers, businesses, and federal agencies on cloud computing services, and urged the Commission to take "such measures as are necessary" to ensure the safety and security of information submitted to Google. Previous EPIC complaints have led the Commission to order Microsoft to revise the security standards for Passport and to require Choicepoint to change its business practices and pay $15 m in fines.(Mar. 17)
Google does many good things, but it is still an advertising company dedicated to finding out about consumer behavior and tailoring expensive advertising towards its users. Advertiser scrutiny is increasingly important, and I expect this action will grow in the coming months.
Stay tuned.