Own It - The Law and Business Guide to Launching a New Business through Innovation, Exclusivity and Relevance
by Jon M. Garon
This book first focuses on the legal and business attributes of exclusivity and relevance to highlight how bust to build market share and maximize profitability. Chapters on relevance and innovation focus on how to identify the opportunities for changes in processes and markets. It contrasts market relevance from social relevance, explaining the strategies of creating and marketing must-have products. Using simple descriptions and numerous examples, the book explains how intellectual property assets can improve customer satisfaction and maximize profits.
Because the relationship between entrepreneur and investor is critical to success, the book shows how to align the interests of investors and employees with the entrepreneur. Together with nuts-and-bolts information of the start-up phase of business, this book provides the keys to building an economically stable business and a secure financial future.
The blog will continue this focus, looking a news and trends in the intersection of intellectual property and business.
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